Let's get CLEAR with HTH
HTH is one of the nation's oldest and largest pool supply companies. When Clorox decided to capitalize on the industry by taking over shelves at Walmart, HTH knew it was time to step-up. We created a multi-channel campaign that was introduced both in-store and online, with consumers and with the trade, especially Walmart. We furthermore created a social strategy where we could implement the campaign. To create this campaign, we hired the best underwater photographer in the business, Seth Casteel. He was really well-known for his New York Times best seller Underwater Dogs. We knew if we introduced a human element to his work, we'd have a great outcome. The imagery speaks for itself. As far as the campaign, in one year alone, HTH saw a 98% increase in orders, and 158% increase in revenue as well as 91% increase in views on the Walmart brand page we created.