Nature's Own Breads - Content Creation
We must inspire and do it persuasively enough to stop the unceremonious thumb scrolling. To inspire with food takes expertise on several fronts. Nature’s Own had just launched their line of Perfectly Crafted breads. They wanted to give their audience a taste of how mouthwatering a burger is on a Perfectly Crafted bun and also start to change the thinking about bread. It’s not just for a PBJ. You can create all sorts of yummy delights. Our skillset fit right in the crosshairs of what Nature’s Own needed. We worked with them to hone in on the audience and understand and adhere to their brand. Using our culinary backgrounds and knowledge of food trends, we developed and tested recipes. This, coupled with our advertising experience allowed us to develop ad content, art direct and run all the ins and outs of photography production. The results are enticing content with best performing creative quarter after quarter.