Wolfson Children's Hospital - Hope Begins Here
By focusing on how a stay at the hospital affects not only the child but the family as well, we hoped to put stories behind all of the brave faces that rely on Wolfson Children’s every day. We produced mini-documentaries, profiling moments in a child's life – before, during and after the hospital journey – with unlimited access in the clinical setting and at home. These stories were created in real-time, with the outcomes still to be determined. Claire and Christian represent a small but powerful example of the continued work that I have the privilege to produce and create on a daily basis for this client. The "Hope Begins Here" campaign boosted awareness for Wolfson Children’s, with a 95% share of video attention in the market. Viewers responded with over 364K social actions (comments, shares or likes). “Hope Begins Here” inspired many gifts, including a single donation for $1 million.