Georgia Power "Better Spending"
This cross-channel campaign focused on getting Georgia Power commercial customers more energy-efficient within their own businesses. The premise for the creative was to save more money on energy and in return, to put that money back where it belongs, in the business. The biggest challenge we needed to overcome was the ability to showcase different types of businesses and to measure the actual savings for each of them. We conducted two different productions - one for broadcast, pre-roll and display, as well as an additional shoot for print, social and static digital.