


ABG looked to create buzz and excitement for it's 1st ever Intown holiday light experience with over 1 million LED lights. With other "holiday lights" in the surrounding areas of Metro ATL known as "drive though" experiences, the ABG lights was the first walking production. I collaborated with illustrator Mitch Frey to create a unique night time collage of a sampling of the lights. I wanted the lights to be the hero, but I also wanted the art to communicate night, in-town, and walking. My real challenge was making sure the type and illustration really complimented each other.