Baptist MD Anderson "Cancer Demands"
For the launch of Baptist MD Anderson Cancer Center's newest facility – a nine-story, state-of-the-art destination designed to bring hope to more patients across the Southeastern U.S. – we created a regional campaign beginning with two broadcast spots that were then expanded across several digital platforms including display, high-impact and preroll units. We wanted to combine stunning imagery of this award-winning design with an understanding of the purpose of why this patient-centric facility was built - Because Cancer demanded it.